Marketplace Intellligence

Information may not be reliable

Marketplace Intelligence helps to gain visibility into your vs. competition’s strengths across Amazon, Walmart, Target, Best Buy & others. You must understand how shoppers perceive the brand. For example, do the 3rd party sellers have poor customer service reviews, are prices generally in line with prices of competitors, are resellers violating MAP, are unauthorized sellers selling, are products sold in inferior channels, do the products have bad reviews, so on?

Leveraging this, you can strengthen your clients’ in-marketplace presence. You can analyze your competitors’ popular products to understand what resonates with consumers. Your shoppers in high demand areas must see your products, must be impressed and must be able to purchase across geographies.