Product Intelligence

Information may not be reliable

Product intelligence offers visibility into the ingredients that tempt a shopper to click and purchase your client’s products. To wow the shopper and have him or her purchase your product, your products must shine along the following dimensions:

Content

Product titles, description, categorizations, GTIN/ASIN, product images, videos and others must shine over the competition. As formats such as video gain popularity, you must push your client to add videos to popular products that don’t have a video. Rich product titles are vital. You can enrich product title with brand, title, color, size, gender and others.

Quality

You must understand product quality and boost credibility through additional positive reviews and ratings. If your client’s products have bad reviews, are they due to bad service from the reseller? If the latter, you want to nudge your client to stop selling through such resellers and add higher quality sellers. Or, are your client’s products suffering from bad quality? If so, you can advise the client to retire those products.

Demand and Delivery

You must assess promotions, inventory, shipping, returns, and availability to tempt the shopper – especially if your top competitors are offering them. If your popular products are out of stock, or don’t offer free shipping, or free returns, or aren’t available for curbside pickup, or don’t offer attractive pricing through sale tags or promotions, you can lose the shopper to a competitor offering these.